Arts Management Best Practices Professional Development Research Course

New York City: From Broadway to the Museum Mile

January 13-18th, 2020

New York City Field Studies Course

ONE CREDIT (Graduate / Undergraduate)

Led by Professor Karalee Dawn MacKay, Ph.D.



This class will explore the various careers in the performing and visual arts in New York City with a focus on PR, Marketing, Producing, Project and Museum Management, among others, and the challenges that arts professionals face in establishing and maintaining their careers in this dynamic city. 

Our time in NYC will include meetings with top arts managers and executives, Broadway public relations experts, marketing and outreach directors, musicians, actors, artists, and entrepreneurs;performances, on-site observations and exclusive guided tours. We will tour Broadway and Off-Broadway theaters, museums, concert halls and several world-famous landmarks in New York City.

Topics to be explored include: preparing for a career working in the arts in NYC, understanding the working relationships between the different arts management leadership and staff positions in the visual and performing arts, working with unions, public relations and social media campaigns and challenges, community and educational outreach funding opportunities and obstacles, among others. 

Class activities may include (but are not limited to):meetings, performances, and tours with several Broadway and Off-Broadway theatres, APAP, MoMA, The Metropolitan Museum of Art, The Morgan Library & Museum, The Museum of the City of New York,Brooklyn Academy of Music, Carnegie Hall, Lincoln Center, Roundabout Theatre Company, Signature Theatre Company, and the Cherry Lane Theatre. Excursions will include exploring Grand Central Terminal, Central Park, Greenwich Village, Chinatown, Little Italy, Times Square, Brooklyn and taking the Staten Island Ferry, among others.

PROGRAM FEE: $1200.00

APPLICATIONS OPEN! / Application Deadline: November 15, 2019



Tuition for ONE credit (Graduate or Undergraduate)

Housing Accommodations (Shared occupancy)

Exclusive guided tours, guest lectures, workshops, meetings, networking opportunities

Two Theater Performances (One Broadway show/One Off-Broadway Show) TBD



Travel to NYC / daily personal expenses / meal expenses / Optional performance events and tours


Requirements: 3.0 GPA, Essay

Our itinerary will be structured to allow students to explore additional arts venues and events according to their individual areas of interest and the surrounding regions during scheduled open time.



People interested in learning more about the rich performing and visual arts legacy of NYC, career development, public relations, marketing, community outreach, tourism management, and cross-disciplinary approaches to the arts will love this course!